New Media Campaigns and the Managed Citizen (Paperback)

The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Communication, Society and Politics
Release date:	October 2005
First published:	2006
Authors:	Philip N. Howard
Dimensions:	230 x 153 x 16mm (L x W x T)
Format:	Paperback - Trade
Pages:	288
ISBN-13:	978-0-521-61227-2
Categories:	Books > Social sciences > Politics & government > Political structure & processes > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-521-61227-6
Barcode:	9780521612272

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