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Value Creation of Firm-Established Brand Communities 2010 (German, Paperback, 2010 ed.) Loot Price: R1,435
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Repayment Terms: R134 pm x 12*
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Value Creation of Firm-Established Brand Communities 2010 (German, Paperback, 2010 ed.): Philipp Wiegandt

Value Creation of Firm-Established Brand Communities 2010 (German, Paperback, 2010 ed.)

Philipp Wiegandt; Foreword by Dietmar Harhoff

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Loot Price R1,435 Discovery Miles 14 350 | Repayment Terms: R134 pm x 12*

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Value Creation of Firm-Established Brand Communities 2010 (German, Paperback, 2010 ed.): Philipp Wiegandt
Value Creation of Firm-Established Brand…
R1,435
Against Period Poverty:
Against Period Poverty
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Total price: R1,445
Discovery Miles: 14 450
Terms: R135 pm x 12*
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Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Release date: December 2009
First published: 2009
Authors: Philipp Wiegandt
Foreword by: Dietmar Harhoff
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 211
Edition: 2010 ed.
ISBN-13: 978-3-8349-2123-9
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2123-8
Barcode: 9783834921239

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