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Books > Business & Economics > Business & management > Sales & marketing

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Value Creation of Firm-Established Brand Communities 2010 (German, Paperback, 2010 ed.) Loot Price: R1,488

Discovery Miles 14 880

Repayment Terms: R139 pm x 12*

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Value Creation of Firm-Established Brand Communities 2010 (German, Paperback, 2010 ed.)

Philipp Wiegandt; Foreword by Dietmar Harhoff

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Loot Price R1,488 Discovery Miles 14 880 | Repayment Terms: R139 pm x 12*

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Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.

General

Imprint:	GWV Fachverlage GmbH
Country of origin:	Germany
Release date:	December 2009
First published:	2009
Authors:	Philipp Wiegandt
Foreword by:	Dietmar Harhoff
Dimensions:	210 x 148 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	211
Edition:	2010 ed.
ISBN-13:	978-3-8349-2123-9
Languages:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-8349-2123-8
Barcode:	9783834921239