Jane Savidge is widely credited as being the main instigator of the
Britpop music movement that swept the UK in the mid-1990s. Savidge
was co-founder and head of legendary public relations company
Savage and Best, the company that represented most of the artists
associated with the scene, including Suede, Pulp, The Verve,
Elastica, Kula Shaker, Spiritualized, Menswear, The Auteurs, and
Black Box Recorder. Savidge transitioned to female after the
publication of her first book, Lunch With The Wild Frontiers, and
is now known as Jane Savidge. In Lunch , she suggests that Britpop
came about by accident because she refused to represent any
American bands. She subsequently ended up with an extremely
accessible, media-friendly roster that lived around the corner and
included the most exciting press-worthy acts of the era. Savidge's
unique experience at the epicentre of Britpop led to many intimate,
not entirely self-congratulatory encounters with a who's who of
popular culture, including Brett Anderson, Damon Albarn, Roy
Orbison, David Bowie, Joe Strummer, Lou Reed, Michael Barrymore,
Richard Ashcroft, Andrew Lloyd Webber, Mick Jagger, George Lucas,
Damien Hirst, and Dave Stewart, among others. But did she really
Sellotape a cassette of Suede's 'Animal Nitrate' single to a purple
velvet cushion with a note that said 'another great disappointment'
and then bike it to the NME? And could she and Jarvis Cocker really
have fallen out simply because a journalist thought she was more
glamorous than the Pulp front man? If you've ever wondered what
it's like to represent Hirst, Cocker, and The Verve in the same
decade, and then wake up in bed with Keith Allen in the Ritz in
Paris courtesy of Mohammed Al Fayed then you should read this book.
Imagine David Sedaris with a hangover and an expense account and
you're halfway to appreciating the delinquent delights of Lunch
With The Wild Frontiers.
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