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Doing Public Ethnography - How to Create and Disseminate Ethnographic and Qualitative Research to Wide Audiences (Hardcover)
Loot Price: R4,135
Discovery Miles 41 350
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Doing Public Ethnography - How to Create and Disseminate Ethnographic and Qualitative Research to Wide Audiences (Hardcover)
Series: Routledge Advances in Research Methods
Expected to ship within 12 - 17 working days
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Total price: R4,155
Discovery Miles: 41 550
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Ethnography and qualitative research methodology in general have
witnessed a staggering proliferation of styles and genres over the
last three decades. Modes and channels of communication have
similarly expanded and diversified. Now ethnographers have the
opportunity to disseminate their work not only through traditional
writing but also through aural, visual, performative, hypertext,
and many diverse and creative multimodal documentation strategies.
Yet, many ethnographers still feel insufficiently proficient with
these new literacies and opportunities for knowledge mobilization,
and they therefore still limit themselves to traditional modes of
communication in spite of their desire for innovation. As
university-based, community-driven and politically mandated agendas
for broader knowledge transfer keep increasing worldwide, the
demand for public scholarship continues to grow. Arguing for the
need to disseminate innovative ethnographic knowledge more widely
and more effectively, this book outlines practical strategies and
tools for sharing ethnographic and qualitative research through
widely accessible media such as magazines, trade books, blogs,
newspapers, video, radio, and social media. Drawing from practical
experiences and hands-on lessons, Doing Public Ethnography provides
social scientists across all disciplines with concrete tactics for
mobilizing knowledge beyond the academic realm.
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