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Communication that Counts - Language Practice and Ideology in Globalized Accounting (Hardcover)
Loot Price: R2,736
Discovery Miles 27 360
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Communication that Counts - Language Practice and Ideology in Globalized Accounting (Hardcover)
Series: Language at Work
Expected to ship within 12 - 19 working days
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To date, communication research in accounting has largely focused
on the competencies that define what constitutes 'effective
communication'. Highly perception-based, skills-focused and Global
North-centric, existing research tends to echo the skills deficit
discourse which overemphasizes the role of the higher education
system in developing students' work-relevant communication skills.
This book investigates dominant views about communication and
interrogates what shapes these views in the accounting field from a
Global South perspective, exploring the idea of 'good
communication' in the globalized accounting field. Taking the
occupational stereotype of shy employees who are good with numbers
but bad with words as its starting point, this book examines
language and communication practices and ideologies in accounting
education and work in the Philippines. As an emerging global leader
in offshore accounting, the Philippines is an ideal context for an
exploration of multilingual, multimodal and transnational workplace
communication.
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