Business Research - An Illustrative Guide to Practical Methodological Applications in Selected Case Studies (Hardcover, 1st ed. 2023)

This book focuses on research methodologies that apply to business research, particularly for researchers and managers embarking thereon to support managerial decision-making in the industry. In doing so, the book's objective is to guide business researchers in identifying, defining, and applying rigorous academic methodologies that will enable them to formulate, design, and execute effective research that answers their specific management problems. Such guidance can empower organizational managers to understand that business research can contribute to practical solutions to actual problems experienced in the industry. In addition, by emphasizing the integrative nature between (1) academic research and (2) experienced industry problems, it becomes possible to foster an awareness of such research's potential impact on organizational performance management, sustainability, and resilience. With that, attention is given to narrowing the gap between theory and practice, which requires that fundamentals of scientific research be adhered to while maintaining the delicate balance between a practice-friendly guide to pragmatically sound and academically rigorous business research.

General

Imprint:	Palgrave Macmillan
Country of origin:	Singapore
Release date:	March 2023
First published:	2023
Editors:	Pieter W. Buys • Merwe Oberholzer
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	392
Edition:	1st ed. 2023
ISBN-13:	978-981-19-9478-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Promotions
LSN:	981-19-9478-1
Barcode:	9789811994784

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