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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda

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On Message - Communicating the Campaign (Paperback) Loot Price: R1,936
Discovery Miles 19 360
Repayment Terms: R181 pm x 12*
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On Message - Communicating the Campaign (Paperback): Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A...

On Message - Communicating the Campaign (Paperback)

Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko

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Loot Price R1,936 Discovery Miles 19 360 | Repayment Terms: R181 pm x 12*

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: 2001
First published: 1999
Authors: Pippa Norris • John Curtice • David Sanders • Margaret Scammell • Holli A Semetko
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Paperback
Pages: 224
ISBN-13: 978-0-7619-6074-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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LSN: 0-7619-6074-0
Barcode: 9780761960744

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