On Message - Communicating the Campaign (Paperback)

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	May 1999
First published:	1999
Authors:	Pippa Norris • John Curtice • David Sanders • Margaret Scammell • Holli A Semetko
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-0-7619-6074-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
LSN:	0-7619-6074-0
Barcode:	9780761960744

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