Reklamnaya deyatel'nost' (Russian, Paperback)

Reklamnye tekhnologii v sredine XX veka vystupili podsistemoy peredovykh i dazhe opredelyayushchikh na dannyy moment marketingovykh tekhnologiy, po kotorym sudyat o stepeni razvitosti ekonomiki, kak na gosudarstvennom urovne, tak i na urovne kompanii. Oni vobrali luchshee, chto est' sisteme reklamnogo protsessa, poetomu vystupayut uskoritelem dvizheniya torgovo-ekonomicheskogo protsessa v obshchestve. Ot urovnya ikh razvitiya zavisit effektivnost' vozdeystviya reklamy na potrebitelya i v konechnom schete pokazateli oborota reklamodateley. Eto opredelyaet postoyannyy protsess poiska tekhnologiy, kotorye privodyat k postoyannomu innovatsionnomu protsessu ikh razvitiya. Vmeste s tem, ideya novoy tekhnologii opiraetsya na imeyushchiesya teoreticheskie nauchnye znaniya, no khod posleduyushchego razvitiya zamysla vo mnogom zavisit ot nakoplennogo prakticheskogo opyta.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	United States
Release date:	2014
First published:	2014
Authors:	Polyakova Ol'ga • Polyakov Vladimir
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Paperback - Trade
Pages:	376
ISBN-13:	978-3-659-50701-4
Languages:	Russian
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-659-50701-6
Barcode:	9783659507014

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