Books > Reference & Interdisciplinary > Communication studies > Research methods
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Qualitative Research Methods (Paperback, 5th Revised edition)
Loot Price: R1,684
Discovery Miles 16 840
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Qualitative Research Methods (Paperback, 5th Revised edition)
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Qualitative Research Methods, fifth edition, is one of the few
texts on qualitative research methods written and published in
Australia. This multidisciplinary text is written simply and
provides an accessible and practical guide to conducting and
analysing qualitative data effectively for undergraduate and
postgraduate students entering people-facing professions. It agrees
with the ideology that in order to understand people's behaviour,
we must first attempt to understand the meanings and
interpretations that people give to that behaviour. The content and
pedagogical approach introduces students to an updated overview of
the research process and helps them navigate through the practical
ways of carrying out qualitative research methods: from writing a
qualitative research proposal to the application of qualitative
enquiry across different groups of individuals. Qualitative
Research Methods continues to be an easy to read, solid foundation
for students in a variety of disciplines and ensures they are well
prepared to conduct qualitative research across real-world
projects.
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