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Die Werbewirkung von Sportsponsoring (German, Paperback, 2006 ed.) Loot Price: R1,829
Discovery Miles 18 290
Repayment Terms: R171 pm x 12*
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Die Werbewirkung von Sportsponsoring (German, Paperback, 2006 ed.): Prof Dr Andrea Groeppel-Klein

Die Werbewirkung von Sportsponsoring (German, Paperback, 2006 ed.)

Prof Dr Andrea Groeppel-Klein; Thade Dudzik

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R1,829 Discovery Miles 18 290 | Repayment Terms: R171 pm x 12*

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Thade Dudzik zeigt, dass Sponsoring fur einen zusatzlichen positiven Imageeffekt sorgen kann. Hierbei ist allerdings nicht die Popularitat des Sponsorships entscheidend, sondern die ex ante bestehende Verbindung zwischen Marke und Sport. Fehlt eine Verbindung, dann bleibt die Wirkung im besten Falle aus, das Sponsoring kann sich aber auch negativ niederschlagen."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: November 2006
First published: 2006
Foreword by: Prof Dr Andrea Groeppel-Klein
Authors: Thade Dudzik
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 258
Edition: 2006 ed.
ISBN-13: 978-3-8350-0528-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0528-6
Barcode: 9783835005280

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