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Books > Business & Economics > Business & management > Sales & marketing

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Effektivitat von Ausgestaltungsformenen des Product Placement (German, Paperback, 2007 ed.) Loot Price: R1,490
Discovery Miles 14 900
Repayment Terms: R140 pm x 12*
Effektivitat von Ausgestaltungsformenen des Product Placement (German, Paperback, 2007 ed.): Prof Dr Bernd Helmig

Effektivitat von Ausgestaltungsformenen des Product Placement (German, Paperback, 2007 ed.)

Prof Dr Bernd Helmig; Pascal Schumacher

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Loot Price R1,490 Discovery Miles 14 900 | Repayment Terms: R140 pm x 12*

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Pascal Schumacher analysiert den Einfluss von Product Placements in Fernsehsendungen auf die bewusste und unbewusste Verarbeitung von Informationen bei Rezipienten. Mit Hilfe von Experimenten untersucht er, wie Product Placements im Gedachtnis gespeichert werden und die Einstellung der Rezipienten gegenuber Marken beeinflussen."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2007
First published: 2007
Foreword by: Prof Dr Bernd Helmig
Authors: Pascal Schumacher
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback
Pages: 181
Edition: 2007 ed.
ISBN-13: 978-3-8350-0787-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0787-4
Barcode: 9783835007871

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