Frank Halsig entwickelt und uberpruft mittels seiner empirischen
Studie in funf Einzelhandelsbranchen ein umfassendes
Wirkungsmodell, welches die Einflussfaktoren des Markenwertes eines
Handelsunternehmens (Retail Brand Equity) ebenso umfasst wie den
Einfluss der Retail Brand auf das Kaufverhalten der Konsumenten."
General
| Imprint: |
Gabler Verlag
|
| Country of origin: |
United Kingdom |
| Series: |
Handel Und Internationales Marketing Retailing and Internati |
| Release date: |
June 2008 |
| First published: |
June 2008 |
| Foreword by: |
Prof Dr Bernhard Swoboda
|
| Authors: |
Frank Halsig
|
| Dimensions: |
210 x 148 x 18mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
289 |
| Edition: |
2008 ed. |
| ISBN-13: |
978-3-8349-1105-6 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-1105-4 |
| Barcode: |
9783834911056 |
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