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Management von Markenportfolios - Gestaltung und Erfolgsauswirkungen aus Unternehmenssicht (German, Paperback, 2007 ed.) Loot Price: R1,939
Discovery Miles 19 390
Repayment Terms: R182 pm x 12*
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Management von Markenportfolios - Gestaltung und Erfolgsauswirkungen aus Unternehmenssicht (German, Paperback, 2007 ed.): Prof...

Management von Markenportfolios - Gestaltung und Erfolgsauswirkungen aus Unternehmenssicht (German, Paperback, 2007 ed.)

Prof Dr Frank Huber; Kai Vollhardt

Series: Forum Produkt- und Produktionsmanagement

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Loot Price R1,939 Discovery Miles 19 390 | Repayment Terms: R182 pm x 12*

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Kai Vollhardt entwickelt ein umfassendes Modell zur Erklarung des Erfolgs von Markenportfolios mit dem Ziel, geeignete Stellgrossen fur das Management zu identifizieren. Auf Basis einer umfangreichen Unternehmensstichprobe uberpruft er unter Berucksichtigung der Markenportfoliostrategie sowie der Markenportfoliogrosse das zwischen den Determinanten und der Zielgrosse postulierte Hypothesengeflecht.
"

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forum Produkt- und Produktionsmanagement
Release date: July 2007
First published: 2007
Foreword by: Prof Dr Frank Huber
Authors: Kai Vollhardt
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 267
Edition: 2007 ed.
ISBN-13: 978-3-8350-0789-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0789-0
Barcode: 9783835007895

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