Key Account Management in Business-to-Business Markets - An Assessment of Its Economic Value (Paperback, 2006 ed.)

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.

General

Imprint:	Deutscher Universitats Verlag
Country of origin:	Germany
Series:	Business-to-Business-Marketing
Release date:	September 2006
First published:	2006
Foreword by:	Prof Dr Michael Kleinaltenkamp
Authors:	Stefan Wengler
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	294
Edition:	2006 ed.
ISBN-13:	978-3-8350-0517-4
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8350-0517-0
Barcode:	9783835005174

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