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Key Account Management in Business-to-Business Markets - An Assessment of Its Economic Value (Paperback, 2006 ed.) Loot Price: R1,521
Discovery Miles 15 210
Repayment Terms: R143 pm x 12*
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Key Account Management in Business-to-Business Markets - An Assessment of Its Economic Value (Paperback, 2006 ed.): Prof Dr...

Key Account Management in Business-to-Business Markets - An Assessment of Its Economic Value (Paperback, 2006 ed.)

Prof Dr Michael Kleinaltenkamp; Stefan Wengler

Series: Business-to-Business-Marketing

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Loot Price R1,521 Discovery Miles 15 210 | Repayment Terms: R143 pm x 12*

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Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Business-to-Business-Marketing
Release date: September 2006
First published: 2006
Foreword by: Prof Dr Michael Kleinaltenkamp
Authors: Stefan Wengler
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 294
Edition: 2006 ed.
ISBN-13: 978-3-8350-0517-4
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0517-0
Barcode: 9783835005174

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