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Strategic Marketing - Theory and Applications for Competitive Advantage (Paperback, 2nd Revised edition) Loot Price: R520
Discovery Miles 5 200
You Save: R57 (10%)

Strategic Marketing - Theory and Applications for Competitive Advantage (Paperback, 2nd Revised edition)

Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie De Villiers; Edited by Prof Peet Venter, Prof Mari Jansen van Rensburg

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List price R577 Loot Price R520 Discovery Miles 5 200 You Save R57 (10%)

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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: November 2014
Authors: Prof Pierre Joubert • Prof Michael Goldman • Dr Sean McCoy • Prof Frikkie Herbst • Ms Adri Jonker • Prof Johan Strydom • Mr Hennie Visser • Mr Kosie De Villiers
Editors: Prof Peet Venter • Prof Mari Jansen van Rensburg
Dimensions: 239 x 168 x 22mm (L x W x T)
Format: Paperback
Pages: 392
Edition: 2nd Revised edition
ISBN-13: 978-0-19-904493-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > University Of Johannesburg > Consumer Studies
Books > Academic & Education > University Of Johannesburg > Marketing
Books > Academic & Education > Wits University > Marketing
LSN: 0-19-904493-7
Barcode: 9780199044931

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