(Book). Now in softcover, No Static shows why success in today's
corporate-controlled world of radio depends on putting personality
and fun back on the air and how to build the creative team to do
it. This inspirational handbook by Quincy McCoy offers radio pros
and aspiring broadcasters proven strategies for restoring the craft
of creative programming. Practical techniques and exercises help
develop leadership skills that encourage creativity, motivate
staff, increase flexibility and nurture teamwork. Writing in a
personal style, McCoy guides you and your radio station toward more
focused branding, stronger programming, more personable DJs, and
ultimately higher ratings leading to higher revenue.
General
| Imprint: |
Backbeat Books
|
| Country of origin: |
United Kingdom |
| Release date: |
May 2002 |
| First published: |
May 2002 |
| Authors: |
Quincy McCoy
|
| Dimensions: |
229 x 152 x 17mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
288 |
| ISBN-13: |
978-0-87930-707-3 |
| Categories: |
Books >
Arts & Architecture >
Performing arts >
Radio
|
| LSN: |
0-87930-707-2 |
| Barcode: |
9780879307073 |
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