Qualitative research methodologies are gaining more and more
acceptance. This book deals with the application of qualitative
methods to marketing management research. It explains different
ways of making and analyzing data with qualitative tools, and it
describes the generation of results working for researchers as well
as for practitioners in marketing management. Teachers and students
in marketing and research methodology, as well as researchers and
practitioners in marketing management will find useful material on
research methods and case study research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!