Social marketing for improving public health and social well-being
has evolved into an active and vibrant field of work for change
agents around the world. On Social Marketing and Social Change
explores the latest ideas and practices of this discipline by one
of its leading thinkers and doers. From marketplaces to
communications, nonprofit to corporate practices, PSAs to the
latest in social media and mobile technologies, if you are
interested in passion-driven marketing, something inside this book
will capture your imagination as it has for thousands of readers of
the blog.
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