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Discovering the Hidden Listener - An Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR during the Cold War (Paperback, New)
Loot Price: R483
Discovery Miles 4 830
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Discovering the Hidden Listener - An Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR during the Cold War (Paperback, New)
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Loot Price R483
Discovery Miles 4 830
Expected to ship within 12 - 17 working days
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A pariah during the Cold War, Radio Liberty was ultimately accepted
as a legitimate participant on the Russian media scene by the
authorities themselves. How did it happen that Radio Liberty-once
the most vilified of Western broadcasters in the Soviet Union-had
amassed such a vast audience that it was able to experience its
finest hour defending the same democratic forces that it had
nurtured over almost four decades of broadcasting?Based on more
than 50,000 interviews conducted with Soviet citizens traveling
outside the USSR during the period 1972-1990, this book attempts to
answer the question from the listeners' perspective: How many
listeners were there? Who were they? Why did they listen? How did
they listen? What did the broadcasts mean to them? Did they make a
difference? The author addresses audience size and listening trends
over time, the position Western radio occupied in the Soviet media
environment, listeners' demographic traits and attitudes, the
evolution of the image of different Western broadcasters, and
listeners' programming preferences. Through six brief case studies,
he also looks at the role of Western radio in various crisis
situations. The book concludes with some observations about the
ultimate impact of Western radio and Radio Liberty-what they
actually meant to their listeners and how their influence may have
inspired or reinforced other tendencies at work in the USSR as it
moved toward a freer society.
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