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Coca-Globalization - Following Soft Drinks from New York to New Guinea (Hardcover) Loot Price: R1,418
Discovery Miles 14 180
Repayment Terms: R133 pm x 12*
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Coca-Globalization - Following Soft Drinks from New York to New Guinea (Hardcover): R. Foster

Coca-Globalization - Following Soft Drinks from New York to New Guinea (Hardcover)

R. Foster

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Loot Price R1,418 Discovery Miles 14 180 | Repayment Terms: R133 pm x 12*

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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: April 2008
First published: 2008
Authors: R. Foster
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 275
ISBN-13: 978-0-312-23871-1
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
Books > Social sciences > Sociology, social studies > Anthropology > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
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LSN: 0-312-23871-1
Barcode: 9780312238711

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