--Reed Holden, founder, Holden Advisors Corp.,
www.holdenadvisors.com coauthor, "The Strategy and Tactics of
Pricing: A Guide to Profitable Decision Making," Third Edition
"With Pricing on Purpose, Ron Baker had made an enormous
contribution to the better understanding of pricing that will be
accessible to anyone who wants to learn. People are intrigued by
instances of what they see as idiosyncratic pricing. Sometimes it
is idiosyncratic, but oft-times it is fiendishly clever and well
researched. So is this book. There are examples that at first sight
seem to have nothing to do with the subject at hand, but the
learning points are all made and explained in any number of
interesting and memorable ways. Pricing on Purpose is a welcome and
valuable addition to the learning on pricing and I recommend it to
professional pricers, marketers, and anyone interested in capturing
the value their business creates."
--Eric G. Mitchell, President, Professional Pricing Society,
www.pricingsociety.com
"Ron Baker is what I'd call a 'thought giant.' In his first two
books he literally began a revolution in the accounting and legal
professions. Thousands of professionals in public practice now lead
far better, more rewarding lives thanks to him. Now he's broadened
his impact in a huge way. Read this book, implement the ideas and
you'll never look at your prices or your pricing policies in the
same way again. You'll be richer in many ways because of it."
--Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, The
Firm of the Future: A Guide for Accountants, Lawyers, and Other
Professional Services, www.resultsnetaustralia.com
"As a reader of hundreds of business books, I amthrilled when I
come across one that has something new to say. Pricing on Purpose
does just that. Instead of presenting a set of feel-good items to
check off a list, Ron Baker encourages us 'to think with him, not
like him.' He methodically builds his argument leading us through
the labyrinth of pricing theory and encourages us to look at
pricing as the strategic tool that it is rather than taking the
lazy cost-based tactical approach of most businesses. To paraphrase
Karl Marx in terms of Baker's book, 'Cost-based pricing is the
opium of business.'"
--Ed Kless, Director, Partner Development and Recruitment, Sage
Software
"Baker has done it again! Building on the core principles that
he advanced in Professional's Guide to Value Pricing and The Firm
of the Future, Ron Baker has again evolved thought leadership on
the critical dynamics of value and pricing. Baker's latest work,
Pricing on Purpose: Creating and Capturing Value, provides
real-world examples and practical strategies that provide a
framework for pricing optimization. His clarity of purpose and
passionate call to action resonates in today's intellectual capital
economy."
--Thomas Finneran, Executive Vice President, American Association
of Advertising Agencies
"We love this book! With detailed research, thorough references,
and recommendations for further reading, this could be considered a
textbook. That it is so readable and engaging is a triumph. The
chapter providing the epitaph for cost-plus pricing is worth many
times the price of this book. 'Got price-sensitive customers?
Wonder why? Read and stop weeping. Who's in charge of value in your
company?' Baker asks. If you can't immediately answer, you'd
betterread this book. Bravo, Baker!"
--Paul O'Byrne and Paul Kennedy, partners, O'Byrne and Kennedy
LLP, Chartered Accountants, United Kingdom, www.obk.co.uk
"Ron Baker is nothing short of brilliant, and his enthusiasm for
pricing is contagious. Pricing on Purpose will add more value to
your firm than anything else you could do. As usual in Ron's books,
he presents cutting-edge ideas. There is no greater value to your
company than to read Pricing on Purpose and implement its
ideas."
--Scott Abbott, entrepreneur, former regional business
development, manager, BDO Dunwoody, LLP, Manitoba, Canada
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