Jeep is one of the most recognized brands in the world. It grew out
of a utilitarian multi-purpose vehicle that was a favorite of
Allied soldiers in WW2. In the austere times of the early post-war
period the foundations of its cult status were laid down. Through
several corporate mergers the Jeep continued to be an international
sales success. At first it was a rather crude machine but as time
and success came, gradually more features were added and it was
modernized mechanically without detracting from its universal
all-round appeal. Performance with the Jeep was judged on totally
different criteria than normal - how fast it accelerated or how
fast it could go was never important to its owners, it was more
about how it could traverse virtually impassable terrain, climb
mountains, cross rivers or deserts without mishap. It was not long
before the Jeep became the standard by which other off-road
vehicles were judged. Despite ever-increasing competition from
around the world the Jeep is still the most recognized name in the
business.
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