The request on managers to base eco-investments on solid grounds
has never been so vital. They need to know what they should do
first, and why. Should they focus on generating carbon credits via
eco-efficiencies? Enhance corporate reputation by joining Green
Clubs? Subscribe to eco-label programs? Explore emerging cleantech
markets? Within the overwhelming possibilities, many spend precious
resources without sound criteria.
By analyzing the rationales for sustainability strategies, this
book addresses a timely question for managers, academics and MBAs:
"when does it pay to be green?" Based on solid theoretical
foundations and empirical research, it clarifies the elements
involved in the formation and evaluation of sustainability
strategies in firms, helping managers to prioritize eco-investments
and transform them into sources of competitive advantage and new
market spaces.
"Sustainability Strategies" delves particularly deep into the
troublesome global auto industry. By identifying the roots of
economic and environmental problems of the sector, the book shows
how to develop Sustainable Value Innovation: the creation of
differential value for customers and contribution to society at
both, reduced costs and environmental impacts.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!