How do sleepy congressional campaigns become heated battles? What
happens behind the scenes during pivotal moments? Sam Garrett
explores the dynamic process of electioneering by focusing on the
insights and activities of political professionals: the
consultants, party officials, staffers, and others who make a
career out of campaigning. As his analysis makes clear, how these
experts handle crises - be they real, imagined, or manufactured by
or for the competition - often shapes electoral outcomes. Garrett
explores how political professionals navigate crises over the
course of congressional campaigns.
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