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International Marketing (Paperback) Loot Price: R256
Discovery Miles 2 560
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International Marketing (Paperback): R. Srinivasan

International Marketing (Paperback)

R. Srinivasan

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Loot Price R256 Discovery Miles 2 560

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Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

General

Imprint: Prentice-Hall Of India Pvt.Ltd
Country of origin: India
Release date: 2010
Authors: R. Srinivasan
Format: Paperback
Pages: 268
ISBN-13: 978-81-203-3598-1
Categories: Books > Business & Economics > General
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LSN: 81-203-3598-8
Barcode: 9788120335981

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