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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Humanistic Marketing (Paperback, 1st ed. 2014) Loot Price: R3,611
Discovery Miles 36 110
Repayment Terms: R338 pm x 12*
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Humanistic Marketing (Paperback, 1st ed. 2014): R Varey, M. Pirson

Humanistic Marketing (Paperback, 1st ed. 2014)

R Varey, M. Pirson

Series: Humanism in Business Series

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Loot Price R3,611 Discovery Miles 36 110 | Repayment Terms: R338 pm x 12*

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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Humanism in Business Series
Release date: November 2013
First published: 2014
Editors: R Varey • M. Pirson
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Paperback
Pages: 284
Edition: 1st ed. 2014
ISBN-13: 978-1-349-46964-2
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-46964-5
Barcode: 9781349469642

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