How do organizations manage social media effectively?
Every organization wants to implement social media, but it is
difficult to create processes and mange employees to make this
happen. Most social media books focus on strategies for
communicating with customers, but they fail to address the internal
process that takes place within a business before those strategies
can be implemented. This book is geared toward helping you manage
every step of the process required to use social media for
business.
"The Social Media Management Handbook" provides a complete
toolbox for defining and practicing a coherent social media
strategy. It is a comprehensive resource for bringing together such
disparate areas as IT, customer service, sales, communications, and
more to meet social media goals. Wollan and Smith and their
Accenture team explain policies, procedures, roles and
responsibilities, metrics, strategies, incentives, and legal issues
that may arise. You will learn how to: Empower employees and teams
to utilize social media effectively throughout the
organizationMeasure the ROI of social media investments and ensure
appropriate business value is achieved over timeMake smarter
decisions, make them more quickly, and make them stick
Get the most out of your social media investment and fully
leverage its benefits at your company with "The Social Media
Management Handbook."
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