Integrated Organisational Communication 3e (Paperback, 3rd Edition)

Integrated Organisational Communication offers a holistic view of the communication of organisations. The book takes a multidisciplinary approach, and the main thrust of the book is the integration of communication in the organisational context. It is now commonly accepted that communication should be integrated, but integration is interpreted and practised in many ways. In this text, the starting point of the approach to communication integration is the brand. This is the consolidated outcome of every message about the organisation and its products received by a stakeholder, and includes planned, unplanned, service and product messages. Organisations should align these messages at strategic, management and functional levels, bearing in mind that communication integration, and ultimately perception of their brands, occurs in the minds of all the organisation’s stakeholders, not only those who manage the organisation or plan its communication.

General

Imprint:	Juta & Co
Authors:	Rachel Barker • George Angelopulo • Lida Holtzhausen
Format:	Paperback
Edition:	3rd Edition
ISBN-13:	978-1-998963-94-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Promotions
LSN:	1-998963-94-2
Barcode:	9781998963942

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!