Since the democratisation of the clothing industry in the early
19th century, buyers have become increasingly disconnected from the
creative and human aspects of the production of clothing. Arguably
clothing is now valued less for its aesthetic qualities or because
of the hours spent in its making, but more for the extent to which
it serves current ‘fashion’. In a climate of increasing anxiety
about the environmental and social impact of the contemporary
global fashion industry, Rachel Worth suggests that, rather than
seeking solutions only in the present, looking to history can
assist in understanding better the challenges consumers face today
in making decisions about the contents of their wardrobes, which,
in turn, will impact on the nature of the future global fashion
industry. She does not seek to offer simplistic historical
solutions to contemporary problems, but explores ways in which it
might be possible to bridge divides between knowledge of the past,
current individual choice, and possible directions for future
action. The more we know about our clothes, the less likely it is
that we will wear an item of clothing only a few times before
replenishing it with newer purchases that are ‘on trend’. By
taking ownership of our personal clothing choices rather than
feeling pressurised to respond to sophisticated marketing and to
‘influencers’, this book suggests how we might rethink our
wardrobes in philosophical and practical ways in order to create a
sense of order and beauty in our lives and to wrest control back
from the increasing chaos of seemingly endless choice that
perpetuates unsustainable, impersonal and fast fashion.
General
| Imprint: |
Bloomsbury Visual Arts
|
| Country of origin: |
United Kingdom |
| Release date: |
July 2023 |
| Authors: |
Rachel Worth
|
| Dimensions: |
234 x 156 x 25mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
216 |
| ISBN-13: |
978-1-350-18097-0 |
| Categories: |
Books
Promotions
|
| LSN: |
1-350-18097-1 |
| Barcode: |
9781350180970 |
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