The capacity for technology businesses to grow and change with the
times is linked to how these businesses develop and market
technological innovations. Despite the importance of technological
changes for corporate vitality, there are documented instances of
corporations failing to capitalize on technological opportunities.
Innovation outcome is contingent upon a match between a firm's
internal capabilities and its external context. Technological
Innovation addresses specific ways in which the slim odds of
corporate success can be enhanced. It analyzes why companies choose
certain new technologies, from a technological, economic, and
institutional perspective. Based on multidisciplinary research on
technological choice, the book bridges research and practice to
provide an enlightening and practical study.
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