A successful direct mail campaign depends on more than just a great
list, copy and offer. To ignore the actual production of your
campaign is putting the success of your entire mailing at risk. One
simple printing mistake can wipe out your profits. This book
contains a list and description of the top ten guidelines to ensure
a problem-free mailing based on the experience and knowledge of
veteran direct marketer Rainer Fischer. This guide serves as a
valuable tool for both newbie and experienced marketers as it
outlines how to avoid the mistakes that can cost you both time and
money.
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