Books > Social sciences > Psychology > Social, group or collective psychology
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Social Cognition - How Individuals Construct Social Reality (Hardcover, 2nd edition)
Loot Price: R3,887
Discovery Miles 38 870
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Social Cognition - How Individuals Construct Social Reality (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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Social cognition is a key area of social psychology, which focuses
on cognitive processes that are involved when individuals make
sense of, and navigate in their social world. For instance,
individuals need to understand what they perceive, they learn and
recall information from memory, they form judgments and decisions,
they communicate with others, and they regulate their behavior.
While all of these topics are also key to other fields of
psychological research, it's the social world-which is dynamic,
complex, and often ambiguous-that creates particular demands. This
accessible book introduces the basic themes within social cognition
and asks questions such as: How do individuals think and feel about
themselves and others? How do they make sense of their social
environment? How do they interact with others in their social
world? The book is organized along an idealized sequence of social
information processing that starts at perceiving and encoding, and
moves on to learning, judging, and communicating. It covers not
only processes internal to the individual, but also facets of the
environment that constrain cognitive processing. Throughout the
book, student learning is fostered with examples, additional
materials, and discussion questions. With its subdivision in ten
chapters, the book is suitable both for self-study and as companion
material for those teaching a semester-long course. This is the
ideal comprehensive introduction to this thriving and captivating
field of research for students of psychology.
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