The art of self-marketing has never been more important.
Best-selling author Rainer Zitelmann shows how 12 of the most
successful self-promoters of all time achieved their extraordinary
fame. The celebrities featured come from a variety of backgrounds
from politics to sport, fashion, show business and science. Each
has their own technique and their own lessons to offer - essential
reading for anyone wanting to create their own successful personal
brand. "Skillfully combines meticulous analysis with entertaining
mini-biographies and practical insights with gossip... Even those
who don't want to be on the biggest stage will want to read about
how others have done it." OK! Magazine (Germany) "The book portrays
twelve completely different celebrities who have more in common
with each other than they would probably have ever thought
themselves. These illustrious figures serve as models and examples
for anyone who wants to learn the tricks of the marketing trade -
to get ahead professionally and privately, to build a brand and
engage with people on the internet and elsewhere." GRAZIA "If you
want to build a brand, this is your bible." ERFOLG Magazine
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