Increased competition in the global marketplace has created
enormous pressure on system implementation, particularly in the
field of marketing. Systems Thinking and Process Dynamics for
Marketing Systems: Technologies and Applications for Decision
Management describes a holistic approach to monitoring, evaluating,
and applying appropriate marketing strategies, and understanding
the competition and its future implication on the business of a
company. As complexities multiply, the scientific concept of
systems thinking and analyzing process dynamics explained in this
publication allows marketing firms succeed. The critical issues
facing firms today are presented in a thoroughly modern context,
laying the foundation for a bright future.
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