This book focuses on the small car segment of India's automotive
industry to explain the emergence of lead markets.
The authors contend that the current
understanding of lead markets does not sufficiently explain the
business practices that are born out of the intensified
globalization of innovation. Lead markets are considered crucial
for the global diffusion of new products and this book investigates
whether sustainable lead markets can also emerge in developing
economies, and if so, under which conditions. The authors question
the conventional wisdom and propose updates and extensions to the
lead market theory to better reflect the changing ground realities
on ground.
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