Principles of Pricing - An Analytical Approach (Hardcover, New)

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	March 2012
First published:	March 2012
Authors:	Rakesh V. Vohra • Lakshman Krishnamurthi
Dimensions:	231 x 157 x 23mm (L x W x T)
Format:	Hardcover
Pages:	262
Edition:	New
ISBN-13:	978-1-107-01065-9
Categories:	Books > Business & Economics > Economics > Microeconomics > General
LSN:	1-107-01065-9
Barcode:	9781107010659

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