Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Economics > Microeconomics

Buy Now

Principles of Pricing - An Analytical Approach (Hardcover, New) Loot Price: R1,536
Discovery Miles 15 360
Repayment Terms: R144 pm x 12*
Add to cart
Principles of Pricing - An Analytical Approach (Hardcover, New): Rakesh V. Vohra, Lakshman Krishnamurthi

Principles of Pricing - An Analytical Approach (Hardcover, New)

Rakesh V. Vohra, Lakshman Krishnamurthi

 (sign in to rate)
Loot Price R1,536 Discovery Miles 15 360 | Repayment Terms: R144 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: March 2012
First published: March 2012
Authors: Rakesh V. Vohra • Lakshman Krishnamurthi
Dimensions: 231 x 157 x 23mm (L x W x T)
Format: Hardcover
Pages: 262
Edition: New
ISBN-13: 978-1-107-01065-9
Categories: Books > Business & Economics > Economics > Microeconomics > General
Promotions
LSN: 1-107-01065-9
Barcode: 9781107010659

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Microeconomics - South African Edition (Hardcover, 2nd edition): Gregory Mankiw, Mark Taylor, Ronney Ncwadi
Microeconomics - South African Edition
Gregory Mankiw, Mark Taylor, … Hardcover R543 Discovery Miles 5 430
The South African Informal Sector - Providing Jobs, Reducing Poverty (Paperback): Frederick Fourie
The South African Informal Sector…
Frederick Fourie Paperback R290 R246 Discovery Miles 2 460
Microeconomics (Paperback, 6th Edition): Mankiw Taylor
Microeconomics
Mankiw Taylor Paperback R1,073 R1,003 Discovery Miles 10 030
Microeconomics (Fold-out book or chart): John Mijares
Microeconomics
John Mijares Fold-out book or chart R219 Discovery Miles 2 190
Social Enterprise Law - Trust, Public Benefit and Capital Markets (Hardcover): Dana Brakman Reiser, Steven A. Dean
Social Enterprise Law - Trust, Public…
Dana Brakman Reiser, Steven A. Dean Hardcover R1,708 Discovery Miles 17 080
Decision-Making under Uncertainty (Hardcover): Tapan Biswas
Decision-Making under Uncertainty
Tapan Biswas Hardcover R2,117 Discovery Miles 21 170
Economics and Business environment (Paperback, New Ed): W. Hulleman, A. Marijs
Economics and Business environment
W. Hulleman, A. Marijs Paperback R2,083 Discovery Miles 20 830
Advanced Introduction to Bounded Rationality (Paperback): Clement A. Tisdell
Advanced Introduction to Bounded…
Clement A. Tisdell Paperback R599 Discovery Miles 5 990
Microeconomics, Global Edition + MyLab Economics with Pearson eText (Package) (9th edition): Jeffrey Perloff
Microeconomics, Global Edition + MyLab…
Jeffrey Perloff R2,718 Discovery Miles 27 180
Pricing Decisions in the Euro Area - How Firms Set Prices and Why (Hardcover): Silvia Fabiani, Claire Loupias, Fernando...
Pricing Decisions in the Euro Area - How…
Silvia Fabiani, Claire Loupias, … Hardcover R2,229 Discovery Miles 22 290
Professional Team Sports and the Soft Budget Constraint (Hardcover): Rasmus K. Storm, Klaus Nielsen, Zsolt Havran
Professional Team Sports and the Soft…
Rasmus K. Storm, Klaus Nielsen, … Hardcover R3,101 Discovery Miles 31 010
Microeconomics: Theory and Applications with Calculus, Global Edition (Paperback, 5th edition): Jeffrey Perloff
Microeconomics: Theory and Applications…
Jeffrey Perloff Paperback R2,527 Discovery Miles 25 270

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners