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Politics and the Mass Media in Britain (Hardcover, 2nd edition)
Loot Price: R4,374
Discovery Miles 43 740
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Politics and the Mass Media in Britain (Hardcover, 2nd edition)
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This fully-updated new edition of Politics and the Mass Media
provides a comprehensive introduction to the role of mass
communications in politics at all levels, from election campaigns,
news reports and lobbying groups to the media activities of
pressure groups. The relationship between politics, politicians and
the media is a matter of increasingly contentious debate, as
politicians' awareness of the importance of the media becomes more
sophisticated amidst rapidly-advancing media technology and
control. Providing a review of the nature and content of political
communications and of recent theoretical developments, Negrine
addresses the issues surrounding today's mass media, including
cable and satellite television, investigation of the press, the
relationship between the state and broadcasing institutions and the
ever-present question of whether or not Britain needs a media
policy. This new edition includes: * Case studies from television
and the press * Fully revised text with updated sections on the
press, broadcasting and media legislation * Brand new chapters on
Europe and globalisation
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