Communicating Corporate Social Responsibility - Perspectives and Practice (Hardcover, New)

This book offers a groundbreaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and Corporate Reporting; (3) CSR Online Communication and Social Media; (4) The Role of Stakeholders in CSR Communication: Managers, Employees and Consumers. The 18 chapters explore the theory, practice and issues involved in communicating CSR and make for fascinating reading. An international approach is taken with leading academics and consultants from Australia, Germany, UK, the Netherlands, Poland, Singapore, USA, Sweden, Switzerland and France. The anonymously peerreviewed chapters are theoretically informed and supported with practicebased realworld insights. Rich and detailed they describe, explain and analyse the "why", "what", "when" and "how" of communicating about CSR. As well as furthering theory and academic debate the book will help inform policy and practice. Leading edge, topical and current this book will be essential reading for corporate communicators, business practitioners, academics, students and all those interested in the subjects of CSR and Communication.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Critical Studies on Corporate Responsibility, Governance and Sustainability
Release date:	February 2014
First published:	2014
Editors:	Ralph Tench • William Sun • Brian Jones
Dimensions:	229 x 152 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	456
Edition:	New
ISBN-13:	978-1-78350-795-5
Categories:	Books > Business & Economics > Business & management > Business ethics
LSN:	1-78350-795-0
Barcode:	9781783507955

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!