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Books > Business & Economics > Business & management > Sales & marketing

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Marketing to the Poor - Creating Value (Paperback) Loot Price: R990
Discovery Miles 9 900
Repayment Terms: R93 pm x 12*
You Save: R149 (13%)
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Marketing to the Poor - Creating Value (Paperback): Ramendra Singh, Tahir A Wani

Marketing to the Poor - Creating Value (Paperback)

Ramendra Singh, Tahir A Wani

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List price R1,139 Loot Price R990 Discovery Miles 9 900 | Repayment Terms: R93 pm x 12* You Save R149 (13%)

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1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor. 2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: September 2022
First published: 2023
Editors: Ramendra Singh • Tahir A Wani
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Paperback
Pages: 150
ISBN-13: 978-1-03-231829-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-03-231829-5
Barcode: 9781032318295

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