From Randi Zuckerberg, social media and technology expert and
former marketing executive at Facebook, comes a welcome, essential
guide to understanding social media and technology and how they
influence and inform our lives online and off.
Technology and social media have changed, enhanced, and
complicated every facet of our lives--from how we interact with our
friends to how we elect presidents, from how we manage our careers
to how we support important causes, from how we find love to how we
raise our children.
The technology revolution is not going away. We can't hide from
it or pretend that it's not changing our lives in a thousand
different ways. So how do we deal? In Dot Complicated, Randi
Zuckerberg shows us. Through first hand accounts of her time at
Facebook and beyond, where Zuckerberg witnessed this remarkable
shift, she details the opportunities and obstacles, problems and
solutions, to this new online reality. In the process, she
establishes rules to bring some much-needed order and clarity to
our connected, complicated, and constantly changing lives online.
"The Internet, social networks, and smartphones," Zuckerberg
writes, "have given us amazing new tools and ways of communicating,
collaborating, and living with one another. We can use new
technology to understand and solve some very old challenges that
individuals and communities around the world have faced since long
before Facebook, or anything like it, existed."
Invaluable, timely, and engaging, Dot Complicated reveals how to
make it through your life online in one piece--from the etiquette
of unfriending and the power of crowdsourcing to the perils of
photo tags and the importance of teaching your kids how to be tech
savvy.
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