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Books > Computing & IT > Computer communications & networking > Electronic mail (email)
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Business Communication - Concepts and Applications in an Electronic Age (Paperback, 5th Revised edition)
Loot Price: R4,772
Discovery Miles 47 720
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Business Communication - Concepts and Applications in an Electronic Age (Paperback, 5th Revised edition)
Expected to ship within 10 - 15 working days
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Business Communication: Concepts and Applications in an Electronic
Age features short, varied, up-to-date readings by 38 business
communication authorities in business, government, and academia. It
eases the job of teaching by helping students hone their written,
verbal, and non-verbal business communication skills in a format
that allows selective instruction and maximum flexibility.
The Fifth Edition has been extensively revised and updated;
nineteen of the 38 articles are new. It now includes topics that
instructors have been unable to find in longer texts.
Each article covers one topic, allowing you to focus discussion on
a key concept. Application-oriented questions and active-learning
cases follow each selection and offer opportunities for students to
demonstrate their understanding of what they have read.
New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports
The book stands alone or can supplement and extend the scope of
other business communication texts. The pages are perforated so
that assignments can be removed from the book and turned in. You'll
find all the pedagogical support you'll need in the accompanying
revised Instructor's Manual/Testing Program.
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