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Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Hardcover, 1st ed. 2018) Loot Price: R5,152
Discovery Miles 51 520
Repayment Terms: R483 pm x 12*
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Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Hardcover, 1st ed. 2018):...

Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Hardcover, 1st ed. 2018)

Ranga Chimhundu

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Loot Price R5,152 Discovery Miles 51 520 | Repayment Terms: R483 pm x 12*

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With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: May 2018
First published: 2018
Authors: Ranga Chimhundu
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 293
Edition: 1st ed. 2018
ISBN-13: 978-3-319-75831-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
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LSN: 3-319-75831-4
Barcode: 9783319758312

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