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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries

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Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Hardcover, 1st ed. 2018) Loot Price: R5,380

Discovery Miles 53 800

Repayment Terms: R504 pm x 12*

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Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Hardcover, 1st ed. 2018):...

Marketing Food Brands - Private Label versus Manufacturer Brands in the Consumer Goods Industry (Hardcover, 1st ed. 2018)

Ranga Chimhundu

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Loot Price R5,380 Discovery Miles 53 800 | Repayment Terms: R504 pm x 12*

Expected to ship within 12 - 17 working days

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With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	May 2018
First published:	2018
Authors:	Ranga Chimhundu
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	293
Edition:	1st ed. 2018
ISBN-13:	978-3-319-75831-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN:	3-319-75831-4
Barcode:	9783319758312