Books > Fiction > General & literary fiction > Modern fiction
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The Curtain - A Novel (Paperback)
Loot Price: R381
Discovery Miles 3 810
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The Curtain - A Novel (Paperback)
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Loot Price R381
Discovery Miles 3 810
Expected to ship within 10 - 15 working days
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Have you met Henry Maddox? He knows you - not personally of
course... he really only knows your data. But from that data he
actually may know you better than you think you know yourself.
Henry knows where you've been and what you've bought. He knows all
of your friends. Henry not only knows your behaviors, he
understands your tendencies. And from those tendencies, he can
predict what you're going to do before you've actually done it. Who
is Henry Maddox? He is a 21st century marketing consultant and he
specializes in highly personal and irresistibly persuasive
advertising. Henry's strategies combine modern data mining (Big
Data) techniques with other advanced and controversial marketing
practices (Market Fragmentation, Cross Promotion, and Conglomerate
Propagandizing) to the point where consumers don't even know they
are being sold. Businesses love Henry because he not only moves
product, he actually controls their customers. But when Henry is
forced to face how his techniques affect real people, he realizes
he has inadvertently given corporations the power to destroy
society for their own ends. THE CURTAIN explores the effect that
increasingly sophisticated marketing techniques have on
communities, families, and individuals. In an age of digital
distractions, who remembers the transcendent morality that has
allowed past civilizations to prosper? When corporations have the
influence and motive to define people by what they consume, are we
as individuals losing the substance of who we really are? THE
CURTAIN is entertaining, fun, thought provoking, educational, and
frightening. Ord's storytelling is brilliant and his research
extraordinary. THE CURTAIN is a must read for anyone that watches
television or movies, listens to the radio, accesses the internet,
logs into social media, has a smart phone, participates in loyalty
card programs, or uses GPS technology. In short, THE CURTAIN is for
everyone.
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