This book brings together contributions from scholars across Europe
to present findings from a foresight analysis exercise on audiences
and audience analysis, looking towards an increasingly datafied
world and anticipating the ubiquity of the internet of things. The
book uses knowledge emerging out of three foresight exercises,
produced in co-operation with more than 50 stake-holding
organisations and building on systematic reviews of audience
research. It works through these exercises to arrive at a renewed
agenda for audience studies within communication scholarship in the
context of intrusive and connected interfaces and emerging
communicative practices.
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