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Reorganize for Resilience - Putting Customers at the Center of Your Business (Hardcover)
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Reorganize for Resilience - Putting Customers at the Center of Your Business (Hardcover)
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In an era of raging commoditization and eroding profit margins,
survival depends on resilience: staying one step ahead of your
customers. Sure, most companies say they're "customer-focused," but
they don't deliver solutions to customers' thorniest problems. Why?
Because they're stymied by the rigid "silos" they're organized
around. In Reorganize for Resilience, Ranjay Gulati reveals how
resilient companies prosper both in good times and bad, driving
growth and increasing profitability by immersing themselves in the
lives of their customers. This book shows how resilient
organizations cut through internal barriers that impede action,
build bridges between warring divisions, and transform former
competitors into collaborators. Based on more than a decade of
research in a variety of industries, and filled with examples from
companies including Cisco Systems, La Farge, Starbucks, Best Buy,
and Jones Lang LaSalle, Gulati exploresthe five levers of
resilience: * Coordination: Connect, eradicate, or restructure
silos to enable swift responses. * Cooperation: Foster a culture
that aligns all employees around the shared goals of customer
solutions. * Clout: Redistribute power to "bridge builders" and
customer champions. * Capability: Develop employees' skills at
tackling changing customer needs. * Connection: Blend partners'
offerings with yours to provide unique customer solutions.
General
Imprint: |
Harvard Business Review Press
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Country of origin: |
United States |
Release date: |
December 2009 |
First published: |
2010 |
Authors: |
Ranjay Gulati
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Dimensions: |
234 x 155 x 25mm (L x W x T) |
Format: |
Hardcover
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Pages: |
288 |
ISBN-13: |
978-1-4221-1721-7 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-4221-1721-9 |
Barcode: |
9781422117217 |
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