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Brand New Nation - Capitalist Dreams and Nationalist Designs in Twenty-First-Century India (Paperback)
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Brand New Nation - Capitalist Dreams and Nationalist Designs in Twenty-First-Century India (Paperback)
Series: South Asia in Motion
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A Financial Times Best Book of the Year The first book that
examines India's mega-publicity campaigns to theorize the global
transformation of the nation-state into an attractive investment
destination. The early twenty-first century was an optimistic
moment of global futures-making. The chief narrative was the
emergence of the BRICS nations-leading stars in the great spectacle
of capitalist growth stories, branded afresh as resource-rich hubs
of untapped talent and potential, and newly opened up for foreign
investments. The old third-world nations were rapidly embracing the
script of unbridled capitalism in the hope of arriving on the world
stage. If the tantalizing promise of economic growth invited
entrepreneurs to invest in the nation's exciting futures, it
offered utopian visions of "good times," and even restoration of
lost national glory, to the nation's citizens. Brand New Nation
reaches into the past and, inevitably, the future of this
phenomenon as well as the fundamental shifts it has wrought in our
understanding of the nation-state. It reveals the on-the-ground
experience of the relentless transformation of the nation-state
into an "attractive investment destination" for global capital. As
Ravinder Kaur provocatively argues, the brand new nation is not a
mere nineteenth century re-run. It has come alive as a unified
enclosure of capitalist growth and nationalist desire in the
twenty-first century. Today, to be deemed an attractive
nation-brand in the global economy is to be affirmed as a proper
nation. The infusion of capital not only rejuvenates the nation; it
also produces investment-fueled nationalism, a populist energy that
can be turned into a powerful instrument of coercion. Grounded in
the history of modern India, the book reveals the close kinship
among identity economy and identity politics, publicity and
populism, and violence and economic growth rapidly rearranging the
liberal political order the world over.
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