Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Football (Soccer, Association football)
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Football in the New Media Age (Hardcover)
Loot Price: R3,882
Discovery Miles 38 820
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Football in the New Media Age (Hardcover)
Expected to ship within 12 - 17 working days
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Football in the New Media Age analyzes the impact of media change
on the football industry, drawing on extensive interviews with key
people in the media and football industry. It examines the finances
of the game; the rising importance of rights and rights management
in the industry; and attempts by clubs to develop their own media
capacity. At the core of the book is an examination of the battle
for control of the game as media, business and fans all seek to
redefine the sport in the twenty-first century. Football is rarely
out of the headlines, with stories about star players misbehaving,
clubs facing financial meltdown, or TV companies battling over
broadcast rights dominating much of the mainstream news and current
affairs agenda.The impact of the vast amounts of money paid to
elite footballers, and the inability of young men to cope with this
when combined with their media-fuelled celebrity status, have
frequently made headlines. At the core of this process is the
battle to control a game that has exploited its position as a key
'content provider' for new media over the last decade, and this
book provides the examiniation and analysis to study this problem.
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