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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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Power Play - Sport, the Media and Popular Culture (Hardcover, 2nd Revised edition)
Loot Price: R2,744
Discovery Miles 27 440
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Power Play - Sport, the Media and Popular Culture (Hardcover, 2nd Revised edition)
Expected to ship within 10 - 15 working days
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Praise for the first edition: 'An excellent book that tries to come
to grips with the ever-increasing role of sport in the media as a
particular phenomenon of 20th-century popular culture.' European
Journal of Communication (2000) 'Excellent, well written and
informative! of interest and use to a wider constituency.' Times
Higher Education Supplement (May 2000) The fully revised and
updated version of this classic text examines the link between
three key obsessions of the 21st century: the media, sport and
popular culture. Gathering new material from around the 2007 Rugby
World Cup, the Beijing Olympics and the rise of new sports stars
such as boxing's Amir Khan and cycling's Victoria Pendleton, the
authors explore a wide range of sports, as well as issues including
nationalism, gender, race, political economy and the changing
patterns of media sport consumption. For those interested in media
and sport the second edition combines new and original material
with an overview of the developing field of media sport, and
examines the way in which the media has increasingly come to
dominate how sport is played, organized and thought about in
society. It traces the historical evolution of the relationship
between sport and the media and examines the complex business
relationships that have grown up around television, sponsors and
sport. Covers the following topics: the history of media in sport;
television, sport and sponsorship; why sport matters to television;
sports stars; sports journalism; fans and the audience; sport in
the digital media economy.
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