This book explores how the digital multiplatform delivery of
television is affecting the role performed by cultural
intermediaries responsible for talent identification and
development. Drawing on original research from key stakeholders
across the television and social video sectors such as
broadcasters, commissioning editors and talent agents, it
investigates whether the process of digitization is offering new
pathways to capture and nurture a diverse talent base within the UK
television industry. It also provides an in-depth study of how the
term 'talent' has historically been interpreted and understood
within the UK television industry through the BBC and commercial
PSB's, such as ITV and Channel 4. The Talent Industry investigates
how the traditional gatekeepers of talent in television are
changing and examines the key role of talent agencies in managing
and promoting contemporary on and off-screen talent in the digital
age.
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