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Events Management - Principles and Practice (Paperback, 3rd Revised edition)
Loot Price: R1,465
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Events Management - Principles and Practice (Paperback, 3rd Revised edition)
Expected to ship within 12 - 17 working days
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Events Management provides an introductory overview of the
fundamentals in managing events from conception to delivery,
highlighting both the theoretical and operational aspects, to
prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on
Crowd Control and Crowd Dynamic; Expos, Conferences and
Conventions; Brand Co-creation and Social Media, and have added new
content on contemporary trends like the environmental and social
impact of large scale events such as the Olympics. International
case studies covering all manner of events are used throughout and
include: * The impact of the London 2012 and Rio 2016 Olympic Games
* Van Gogh Augmented Reality in Nuenen * Sands EXPO and Convention
Center, Las Vegas * Glastonbury Music Festival * Lame Horse Night
Club, Russia * The Leeds Caribbean Festival Suitable for Events
Management students at Undergraduate and Postgraduate level.
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